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Using Social Media to Attract & Retain Employees

Friday, March 21, 2025
1:15 PM – 2:30 PM East Coast USA Time
Location: Carolina Ballroom
Social media is not only societal norm but also a business tool when used correctly, especially in a time of widespread personnel shortages. School districts, vendors and their employees alike use their channel to provide various updates to their followers. These communiques can be all business or pure comedy. Still, proper social media usage requires a strategy, for example how it can be used not only to communicate to parents or customers but for employee recruitment and retention efforts. This also requires forethought and, when used as a representative of a school district or company, careful consideration and even in some instances oversight. This panel, led by a social media expert who has consulted with school districts, will share the insights of school district transportation directors that have overseen the usage of social media to a school bus driver influencer who uses social media to demonstrate his daily responsibilities.